Every journey looks difficult with the initial few steps, but it gives you immense pleasure with a joyous sense of pride when embarked on and accomplished. One such journey is of a book, which leaves the writer with relief and satisfaction when completed and finally published. However, the journey is not accomplished yet; as for a writer, it is equally or maybe more important than his words reach the readers.
Rightfully so, the book is written to be in the hands of readers. And that is why selling a book in the open market requires extra attention to detail. Filled with an entirely new set of challenges, it is very different from what it takes to write and publish a book. But then, what does it take to market the book in the right direction, and how much does it cost to promote a book?
It all starts with identifying the right opportunities for you and your book. And there are plenty of marketing and promotions strategies and services available in the market that come with varying price points, but the questions remain the same – where to begin with? What does it take for a book to succeed in the market? How much do publishers spend on marketing? And what is the cost to market a book? Let’s read on to know more about it.
There are different aspects to marketing and promoting a book. The price for the same can vary widely depending on whether you are going forward with your marketing strategy or whether you want to hire a publishing agency for the same. Based on these factors, the cost can be as minimum as $50 and go up to $1000, and rightly so as the results speak for themselves. You must have put your heart and soul into gathering your thoughts together, penning them down, and binding the papers together, but there is a possibility that these thoughts, if not taken care of, would never reach their potential readers. If you are looking to create noise with your words written in those papers, you require a solid marketing plan to unlock the way to your success.
Book marketing defines various strategies and tactics that fall under your book marketing budget. Like any promotional strategy, book marketing comprises a whole plan that includes multimedia strategy, audience engagements, and author websites.
Starting with the basics, a great book cover with a clean and clear title will grab the eyeballs. Well, the saying goes, one should never judge a book by its cover, but one can use the cover as a great promotional strategy to get the readers’ attention. Talking about the budgets, it would cost around $400 to get you a quality cover image, and this also comes with one round of changes to portray your vision without leaving any room for errors. And if you want to go overboard with visually complex or custom illustrated covers, that may cost you closer to $800.
Post you are done with the cover, it is very important to request reviews for the books from other authors and relevant social media outlets. We always rely on the review section for most of our buys, and hence it is very important to provide the buyers with honest and trustable reviews to get the sales going.
Finding the right genre in the market is another important factor while promoting the book. There are endless subcategories of books; catering to the right audience will also impact your book marketing budget.
Social media is another powerful tool for promotions. Exposure to online multimedia is a necessity for marketing a book. It can consist of direct email marketing, book launch parties, hashtag campaigns, e-books, and ads on Facebook, Twitter, or YouTube. Hiring a publishing company knows how to create enough noise in the market without altering your book launch marketing budget.
Also Read – How To Promote Self Published Book
An independent author can let go of professional publishing services and spend less than $300 to create their campaigns. However, self-marketing versus investing money in a team of experts can create a difference that is enough to succeed your book on a spectacular level.
Your Online Publicist works alongside the expertise of an experienced team of people who are marketers, designers, illustrators, and communication strategists. With the primary objective of transforming your words of wisdom into work that everybody loves to talk about, we believe in fulfilling this journey together without any exorbitant costs associated with other publishers.
