A Quick Guide On Non Fiction Book Marketing

Marketing in general terms can be defined as a systematic way of selling the product so that maximum profit can be earned. Book marketing is a huge market nowadays as the reach of both audience and market is going global thanks to the digital medium. While planning a marketing strategy for selling books, one of the crucial things is to remember the genre of the book. Books are usually categorized as Fiction and Non- Fiction books. So, today we will focus on Non Fiction Book Marketing and learn some important things about it.

Before we move ahead let’s know something about Non Fiction Books. They are defined as any literary work which intends to put the information about events or incidents in an accurate manner. They are drawn from true life incidents. The Non Fiction Genre contains four main categories:

• Expository Nonfiction: includes mainly historical events related books, books based on natural phenomenons, science books and philosophical books.
• Narrative Nonfiction: it includes biographies and memoirs and focuses on the style of the story.

• Persuasive Nonfiction: includes the facts and data to be used by the author to explain the incident or the way the incident happened and its effect etc. It includes news editorials.
• Descriptive Nonfiction: in this category of non fiction description is the core which is elaborated by the language, photographs, etc such as travel books, cooking books, health guide, etc

How to sell non fiction books:

Well, non fiction book marketing is a tedious and elaborate process which needs a systematic and innovative approach as the competition is cut throat. So, the main aim is to attract the attention of the reader so that he buys the book. The designing of this attraction is done through marketing. It mainly include these steps:

1. Finding the target audience

Well, finding the target audience is the foremost thing for Non fiction book marketing. As we have an audience who has multiple reading interests so the filtration of the reader is important as all books are not meant for everyone. To find the correct audience, social media plays an important role. Through these social media handles or pages the interest of the audience is known beforehand. Media platforms like Facebook, Instagram, Twitter, kindle, etc help in knowing the preferences of the readers in terms of content and author. All these help on outlying the plan and strategies for Non fiction book marketing.

2. Grabbing the audience’s interest towards the book

Once we know the target audience for the book now comes the marketing plan which will grab the audience’s attention towards the book and its author. This may include media events, stage shows, podcasts, advertisements, emails, blogs, surveys, quizzes, etc. This will help in generating the interest of the audience and this pre-hype of the book always boosts the reader’s interest. An author’s vision needs to connect to the audience’s sensibilities and that is achieved by the author’s pitch about his work. This pitch is amplified by the marketing plan which focuses on the uniqueness of the work. Non fiction book marketing is easier as compared to fiction genre, as people can connect to Non fiction genre especially to the masses. As the issues are related to the people,  be it social, political, emotional, psychological, lifestyle, health, etc all the topics have a global appeal and thus the audience web is widespread too in Non fiction book marketing.

3. Generating the optimum sale

Well, the success is the real measure and this is achieved by the sales. The sales are the best indicator of the success and the main aim of the marketing plan is to generate the sales as big as possible. But that doesnt mean the content is not vital in fact for a successful marketing plan, the author’s vision and what he wants to convey through the book is the core. To understand that the author’s pitch is important.

Promotions of non fiction books:

Many people think marketing and promotions are the same things. That is not the truth. They both are different arenas of the book sales industry. The promotion involves media catching which includes book launch, hosting events, reading sessions online or offline, media events which promotes the authors’ bio and timeline which helps in creating buzz about the latest offering by the author. Celebrity talks and social media influencers are also a big catch in today’s promotional campaigns.

Then hosting live events on social media and releasing small important brief shots about the books also creates the audience interest and thus increasing the SEO from different platforms. An important tool in promotional activity is generating a landing page which is created on the website (by the author himself or by the company which is conducting the promotional activity) and the role of the landing page is to give a sneak peek of the solution to the readers about the issue which is being tackled by the book. It also features book trailers ,reviews and endorsements which helps in establishing the credibility of the book.

Also Read – Book Promotion Services: The Art And The Science

Book promotional activity also gives a fair chance to the readers to interact with the experts and authors of the non fiction genre thus creating a great atmosphere about the issue around us. Non-fiction books on social and political issues always start discussions on various platforms. Thus such discussion leads to conversations which in general creates an ambiance of curiosity which eventually leads to more interests for the reader and eventually increasing the sales.

At the end, we all know that the non fiction genre reach is huge as it covers different topics which people find very relevant as they involve people’s issues. So the responsibility of marketing non fiction books is humongous, because a good written book may fall flat if it’s not marketed and promoted well. That is why marketing is the backbone on which the author’s work reach and sales is dependent.