Books have been an essential source of knowledge for mankind for centuries. Writing has been used as a medium to express the feelings, imaginations, techniques and mechanisms to help the communities near and far. These written sources have helped in the origin of Books. Books can be classified as an amalgamation of experiences of past, present or future in some cases to convey the individual’s thought or as of the entire herd.
Books also have evolved over the last few decades from pages to going digital is one of the major transformations books have seen. That is why in today’s digital world social media plays a very pivotal role in the success of a book. For a book to reach millions, networking and marketing are key strategic tools. Book marketing on social media is a very detailed process and needs to be so precise to give out the soul without giving out details.
Book promotion on social media:
Book promotion on social media has become an extensive process to understand and execute as the target audience is global now. From different languages to different fonts and dictionaries all need to be taken care of by the promotional team.
The main points which we need to keep to remember while promoting a book include:
a. Content Marketing – this helps in creating an image about the author and the work. So that it can attract more and more audiences. For this multiple social media platforms can be used through various methods like posts, reels, photos, videos, audios, etc
b. Hashtags – are the new normal of the millennial age. Being Viral is the new equivalent of sensation in terms of accessibility and popularity. It also helps in innovating the content of marketing and promotions too. New ideas to seek attention are what hashtags are meant for.
c. Blogs And Websites – Well blogs and websites mainly work for those users who do not use any social media platform like Instagram, facebook, twitter etc. As we all know, there are still people who are not well versed with social media on a day to day basis. So for those the correct and authentic source of information is easily accessed via websites and blogs.
d. Target Audience and Demographic Needs – Well any work can become global if it finds its target audience. Like parenting books, the target audience is between the 23 – 40 years age group. But the way parenting needs to be done depends on the demographic division because of culture, religion, social values etc. Similarly, Cookbooks need modification as per the spices, temperature, local produce, type of soil, etc to reach the audience at larger platforms.
Book marketing social media plan:
Well in a layman’s language marketing is selling your product. Selling requires many things and qualities to earn profits, which at the end of the day marketing helps in. For marketing books on social media a few important things like how to create a space for your product which can be done using websites. They include your biography to create a niche for your work and style. Then another important thing which social media marketing can help in is marketing with zero balance. That is why social media is so popular among youngsters as it needs no capital to start . One just needs zest to start a conversation about the work they want people to read. You can create videos, posters, images, quizzes, opinion polls to interact and get connected to the audience.
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How to promote a book on Instagram/Facebook:
Well, a book in old times used to take years to reach cult or classic status because the only way to promote it was man to man or word mouth publicity. But in today’s time digital networking has linked billions in one go and you can promote any book from any genre . Like Instagram and Facebook are two of the sought after platforms to promote books. So for any author to catch the attention needs few reminders , which are –
a. Time of the Post/ Story/Status should be around holidays, weekends, special days etc so that the maximum audience sees it.
b. Display Of The Book And Its Interesting Facts About Making – such things help in keeping the curiosity high and repeat the value of the post or work.
c. Audience Feedback – It is also one of the very crucial things to display on your social media handle. As it includes comments from the people about your work and their feedback, which can be positive or negative. This helps in connecting with the people on a more real basis.
d. Running Contests And Quizzes – this also helps in generating curiosity and feel good factor for the audience to come forward and participate.
Benefits of book marketing on social media:
Book marketing on social media has numerous benefits like no actual physical presence is mandatory. Secondly, a wide variety of audiences from different nations. Then the themes are innovative and bold as people can hide their identities while expressing their views. That’s why book marketing on social media is breaking the social norms by releasing books on sex education, mensuration, drug abuses, martial rape, fundamental rights, political issues and so many more. It is also a medium that justifies your talent rather than nepotism. This also provides employment to a huge number of people as it involves experts from digital designers, content writers, graphic artists etc.
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